Vinino is a table wine produced in the countryside around the city of Rome, in Italy. Its characteristic is very simple: it is “good but not too good”. That’s the communication claim we chose for this wine, for which we also defined the name and created the bottle label.

Instead of trying to conceal its true nature and make it sound like something it is not, we chose to communicate the product with self-irony and present it for what it really is: an inexpensive and somewhat unrefined table wine, perfect for simple meals, “tasty but not too tasty”, but still natural and produced with completely organic methods.

This somewhat over-the-top communication is then combined with an effective name that emphasizes the simplicity and humility of the product and a logo where the letters form a bunch of grapes and visually recall an organic and natural context.

Services: Naming / Packaging / Copywriting

Year: 2023