Vinino is a natural wine locally produced in the region of Rome.
In italian, the name Vinino literally means small wine and we chose it to emphasize the fact that it is a small production of locally produced wine, for everyday consumption.
The cheap bottle, its large capacity, the simple logo and the sarcastic tone of voice, all aim to underline the humbleness of the product and its very raw and rustic flavor. Instead of trying to sell it as a good wine, we chose to lower the expectation bar with irony and present the product with transparency as it is: a cheap everyday farmer´s wine, "tasty but not too much", yet completely natural, the way it was done and consumed in the past, mainly for personal use.
What we did
Naming / Visual identity / Label design / Copy
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