Uain is the first Italian brand that offers high-quality table wines in highly innovative packaging, able to preserve the product for up to 30 days after opening, unlike glass bottles that once opened must be consumed within a few days. It is therefore a product suitable for home use, to accompany an everyday meal, or for parties or travel, as the packaging is very light and practical to transport.
For Uain, we followed the development of the entire project, working first of all on the identification of an effective naming and an identity with a young and international flavor, in line with what was identified as the target audience.
The word ‘uain’ is a sneer at the way Italians pronounce the word ‘wine’ in English and is a brand manifesto in itself. Indeed, the company's vision is to offer table wines of the highest quality, bringing innovation and internationalization to the world of Italian wine, working only with producers who work with traditional methods and who respect terroir.
Services: Strategy Consultancy / Naming / Visual identity / Photo Art Direction / Packaging / Copywriting / Web design / Social Media Content
Credits: Photography by Ivana Noto
Year: 2019
Uain is the first Italian brand that offers high-quality table wines in highly innovative packaging, able to preserve the product for up to 30 days after opening, unlike glass bottles that once opened must be consumed within a few days. It is therefore a product suitable for home use, to accompany an everyday meal, or for parties or travel, as the packaging is very light and practical to transport.
For Uain, we followed the development of the entire project, working first of all on the identification of an effective naming and an identity with a young and international flavor, in line with what was identified as the target audience.
The word ‘uain’ is a sneer at the way Italians pronounce the word ‘wine’ in English and is a brand manifesto in itself. Indeed, the company's vision is to offer table wines of the highest quality, bringing innovation and internationalization to the world of Italian wine, working only with producers who work with traditional methods and who respect terroir.
Services: Strategy Consultancy / Naming / Visual identity / Photo Art Direction / Packaging / Copywriting / Web design / Social Media Content
Credits: Photography by Ivana Noto
Year: 2019
Branding & Design Consultancy
© 2025 Sinestesia
P.IVA 13658470961
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Branding & Design Consultancy
© 2025 Sinestesia
P.IVA 13658470961