Uain is an Italian wine producer that distributes artisanal quality wines both in Italy and abroad. On top of its main pouch edition, Uain has decided to add a more traditional bag in box to expand the list of its products and we were asked to design the packaging.
To do that we slightly adapted the main visual identity to create a proper bag in box edition that could be perceived as a different product but still part of the Uain family. Also, compared to more traditional bag in box that are vertical parallelepiped, we choose a cubic box in order to make Uain feel more modern and stand out easier among its competitors.
What we did
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