Agricola Salone is an Italian farm with a long family tradition that covers 180 hectares around Rome. In addition to growing produce on a large scale, the farm also conducts activities related to private events by renting the locations for weddings, conferences, or photo shoots. Thus, the targets are very different.
Our job was to combine the two souls of the company into a modern identity that could speak to both targets and let the sense of tradition and strong connection to the territory shine through.
Agricola Salone is an Italian farm with a long family tradition that covers 180 hectares around Rome. In addition to growing produce on a large scale, the farm also conducts activities related to private events by renting the locations for weddings, conferences, or photo shoots. Thus, the targets are very different.
Our job was to combine the two souls of the company into a modern identity that could speak to both targets and let the sense of tradition and strong connection to the territory shine through.